The Times of India. Finally, women issues are in the forefront now. Havells Fans In , Havells put out yet another social relevant ad that brought out the little things people are doing these days in an effort to counter the blanket of patriarchy prevalent not just in India, but the world over. Here are 10 Indian ads showing women in a positive and progressive light. Men watching — some of them taking photographs and some disgusted at the sight of the filth. We’d like to show you notifications for the latest news and updates. This one features a couple going shopping for a washing machine.

The thought of evolving and changing seems to be imbibed in the Nirma philosophy. Anand was born on 10 December , in South Africa to Hindu parents and did her schooling for there. She is known for her two different roles as Dr. A series of commercials released in the past twelve months are redefining the way advertising works, especially in certain categories notorious for exploiting cultural tropes. Your Reason has been Reported to the admin. This is what she looks like now-“.

Feeling super proud of this thing. By continuing to use this website, you agree to their use. And also a supposed renaissance, with marketers of all sorts using feminist expression to give women their deserved place in advertising and in real life, brand willing.

Nirma Washing Powder dancing girl | South Asian in the Diaspora: Sanchari Sur

Certain companies and brands have taken the risk of trying something ambilance however, shedding the tried and tested settings for modern and progressive portrayals of Indian women. Twitter, twitter, little bird “I have to situate myself, my ancestry, my relationship to the land, my intentional community work with Indigenous… twitter. Four women ‘knights’, the all-too-familiar Hema, Rekha, Jaya and Sushma — in immaculate, crisp and clean attire — step into the pit to push the ambulance out.


Indian television isn’t exactly known for its political correctness or progressive mindset. PepsiCo’s Kurkure jumps on to cause-wagon Advertising.

Nitma, what has changed is the portrayal. Stayfree ‘Army’ Stayfree sanitary napkins put out a bunch of ads that focused primarily on the empowerment of women and on the modern and independent new generation of females. Shemaroo launches VOD platform; targets “affluent Da don’t think I’d start using Airtel because the brand ambassador is a powerful woman instead of a pug. To see your saved stories, click on link hightlighted in bold. The earliest stories I can remember were told to me by Dadu.

The Times Of India.

A series of commercials released in the past twelve months are redefining the way advertising works, especially in certain categories notorious for exploiting cultural tropes. To grasp the difference, one has to flash backwards to spotless white sari-clad happy mothers with detergent packs in their hands, and frock-clad girls.

This ad deals with a woman who wants follows her dream of joining the army, despite her parents objections.

Comment navigation

Many ads were specifically developed by brands to be aired during the IPL. He worked for Bombay Photos, and perhaps, his most popular art piece is the Nirma Washing Powder dancing girl.


Create a free website nirrma blog at WordPress. Subscribe to our Newsletter. Decades of change in the outlook towards women, and more importantly, women’s approach towards life, have left only a residue of yesteryears’ famous commercial.

A story in pictures.

15 Indian Ads That Portray Women In A Modern And Progressive Manner

What is name of female model in SBI Debt card shopping ad? However, they are trying to use the “women approach” to build on emotions which most brands don’t deliver on, making their half-baked efforts look more fake and ridiculous.

Women power is empowered by the brand. Foul language Slanderous Inciting hatred against a certain community Others. Thank you for Subscribing to ScoopWhoop Notification.

Here are 10 Indian ads showing amulance in a positive and progressive light.

Email required Address never casr public. Like us on Facebook. On the global circuit left to right: And thank heavens for that. Be it at home management, ensuring kids do well in academics and extracurricular activities, planning vacations, designing homes, entertaining friends, being fitter, and obliviously being star performers at work, women have become stronger.

The ad has a modern outlook to it.